Nur Islam
TikTok Advertising Specialist | Campaign Strategy & Performance Marketing
Nur Islam is a TikTok Advertising Specialist with over 5 years of dedicated experience in TikTok advertising and performance marketing. He specializes in developing advertising strategies, building campaign structures, configuring ad accounts, identifying target audiences, and managing advertising budgets to support business growth.
His expertise covers the complete TikTok advertising process, from campaign planning and setup to lead generation, e-commerce sales, purchase conversion campaigns, performance tracking, reporting, and ongoing optimization. He focuses on aligning advertising strategies with business objectives, improving campaign efficiency, and helping businesses reach relevant audiences.
Nur also works on e-commerce store setup and growth strategies, connecting advertising campaigns with the customer journey to support conversions and sales. His approach combines structured campaign management, audience targeting, budget control, and performance analysis to help businesses build and scale their TikTok advertising operations.
Expertise
- TikTok Ad Strategy: Developing campaign strategies aligned with business goals and advertising objectives.
- Campaign Setup & Management: Structuring, launching, and managing TikTok advertising campaigns.
- Audience Targeting: Researching audiences and configuring targeting strategies to reach relevant customers.
- Budget Planning & Control: Allocating advertising budgets and monitoring campaign spending.
- Lead Generation: Building campaigns designed to attract potential customers and generate leads.
- Sales & Purchase Optimization: Managing conversion-focused campaigns to support e-commerce sales and purchases.
- E-commerce Store Setup: Supporting store setup and preparing the store experience for advertising-driven traffic.
- Tracking & Measurement: Configuring and monitoring conversion tracking to measure campaign performance.
- Reporting & Analytics: Reviewing advertising data, identifying performance trends, and preparing campaign reports.
- Campaign Optimization: Refining targeting, budgets, and campaign structures based on performance data.
- Retargeting & Funnel Management: Re-engaging relevant audiences throughout the customer journey.
- Campaign Scaling: Developing structured approaches to expanding campaign reach and advertising activity.
5+ Years in TikTok Advertising
Dedicated experience in TikTok advertising, covering campaign strategy, account setup, audience targeting, budget management, lead generation, sales and purchase campaigns, reporting, optimization, and e-commerce growth support.
Availability
Available for TikTok advertising strategy, campaign management, lead generation, e-commerce sales campaigns, and performance optimization projects.
TikTok Advertiser
Pathao
TikTok Digital Marketer
Birdview
TikTok Media Buying Certification
TikTok
Work Experience
TikTok Advertiser
2021–2024Worked as a TikTok Advertiser, focusing on developing and managing advertising campaigns aligned with business goals and advertising objectives. Handled campaign strategy, setup, audience targeting, budget management, performance monitoring, and optimization to support lead generation, sales, purchases, and e-commerce growth.
Key Responsibilities
Developed TikTok advertising strategies aligned with business goals and campaign objectives.
Structured, launched, and managed TikTok advertising campaigns.
Researched target audiences and configured appropriate targeting strategies.
Managed advertising budgets according to campaign requirements.
Supported lead generation, sales, and purchase-focused advertising campaigns.
Monitored campaign performance and used reporting insights to guide optimization.
Supported e-commerce advertising and growth initiatives through TikTok campaigns.
Managed campaign optimization to improve overall advertising performance.
Key Achievement
Built dedicated experience across the full TikTok advertising workflow, including campaign strategy, account setup, audience targeting, budget management, lead generation, sales and purchase campaigns, reporting, optimization, and e-commerce growth support.
Tools & Platforms
TikTok Ads Manager
TikTok Business Center
TikTok Pixel
TikTok Events API
TikTok Ads Reporting & Analytics
TikTok Creative Center
TikTok Audience & Targeting Tools
TikTok Ads Manager Campaign Management Tools
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Sheets
Microsoft Excel
AI-assisted marketing and analytics tools
TikTok Digital Marketer
2024–2026Worked as a TikTok Digital Marketer responsible for creating, running, optimizing, and reporting on TikTok advertising campaigns. Managed the advertising process from campaign execution through performance analysis, with a focus on achieving the best possible results from ongoing campaigns.
Key Responsibilities
Created and structured TikTok advertising campaigns based on campaign objectives.
Launched and managed TikTok ad campaigns.
Monitored campaign performance and identified areas for optimization.
Optimized campaigns based on performance data and advertising insights.
Prepared TikTok advertising performance reports.
Analyzed campaign results to support ongoing advertising decisions.
Managed the overall workflow of TikTok advertising campaigns from execution through reporting.
Key Achievement
Focused on campaign optimization and performance analysis to bring the best possible results from TikTok advertising campaigns.
Tools & Platforms
TikTok Ads Manager
TikTok Business Center
TikTok Pixel
TikTok Events API
TikTok Ads Reporting & Analytics
TikTok Creative Center
TikTok Audience & Targeting Tools
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Sheets
Microsoft Excel
AI-assisted marketing and analytics tools
Certifications
TikTok Media Buying Certification
2023Skills
Core
TikTok Advertising Strategy, TikTok Ads Campaign Management, Campaign Setup & Configuration, Audience Research & Targeting, Advertising Budget Management, Lead Generation Campaigns, E-commerce Sales & Purchase Campaigns, Conversion Tracking & Performance Measurement, Campaign Optimization & Scaling, Advertising Reporting & Analytics, E-commerce Store Setup, Customer Acquisition Strategy, Retargeting & Funnel Strategy, Performance Marketing, Return on Ad Spend (ROAS) Optimization
Platforms & Tools
TikTok Ads Manager, TikTok Business Center, TikTok Pixel & Events API, TikTok Shop Ads (where applicable), E-commerce Store Platforms, Analytics & Reporting Tools, Conversion Tracking Tools, AI-Assisted Advertising Tools
