Monirul
Marketing Expert | Meta Ads Specialist | Strategy & Tracking Expert
With 9 years of experience in digital marketing, Monirul Islam combines strategic marketing expertise with advanced advertising technology and measurement. His role extends beyond campaign management—he works across the planning, tracking, data, and optimization layers that support successful digital advertising.
As a strategy planner and Meta Ads specialist, Monirul develops advertising approaches based on business objectives, audience behavior, market conditions, and performance data. He also oversees tracking infrastructure across advertising platforms, ensuring that campaigns have the right data foundation for accurate measurement and optimization.
Core Expertise
- Meta Ads strategy, campaign planning, and optimization
- Marketing strategy and audience planning
- Facebook Pixel and Meta tracking implementation
- Conversions API (CAPI) setup and management
- Event setup, management, and troubleshooting
- Data Set configuration and event management
- Cross-platform conversion tracking
- Website and advertising-platform tracking
- Tracking implementation across different campaign environments
- Marketing data structure and measurement strategy
- Performance-focused campaign planning
Monirul’s strength lies in connecting marketing strategy with reliable tracking and actionable data, creating the foundation required to make informed advertising decisions.
Performance Marketing Manager, Meta
United Group
Digital Marketer
Star Tech Ltd
Meta Certified Digital Marketing
Meta
Work Experience
Performance Marketing Manager, Meta
2018-2023Managed end-to-end Meta advertising operations, overseeing campaign strategy, account management, audience targeting, budget planning, campaign setup, performance monitoring, and optimization. Focused on developing structured advertising strategies, managing campaign execution, and analyzing performance data to improve advertising effectiveness and support business objectives. Worked across Meta's advertising and tracking ecosystem to monitor campaign activity, measure conversions, and support data-informed decision-making. Emphasized continuous campaign improvement and performance-focused advertising management.
Key Responsibilities & Expertise:
End-to-End Meta Ads Management
Campaign Strategy & Planning
Audience Research & Targeting
Advertising Budget Management
Campaign Setup & Optimization
Conversion Tracking & Measurement
Performance Monitoring & Analytics
Campaign Reporting & Improvement
Meta Pixel & Conversions API
Event Configuration & Tracking
Platforms & Tools: Meta Ads Manager, Meta Events Manager, Meta Pixel, Conversions API (CAPI), Meta Ad Library, Advantage+, AdCreative.ai, Smartly.io, Triple Whale, Google Analytics 4 (GA4), server-side conversion tracking tools, and AdManage.
Digital Marketer
2023–2025Served as the company's main digital marketer, managing digital marketing activities and supporting the company's broader marketing objectives. Focused on planning and executing marketing initiatives, coordinating digital campaigns, monitoring marketing performance, and identifying opportunities to strengthen the company's online presence. Applied a comprehensive digital marketing approach to support brand visibility, audience engagement, and business growth through coordinated marketing activities.
Key Responsibilities & Expertise:
Digital Marketing Strategy & Planning
Digital Campaign Management
Online Brand Visibility
Marketing Performance Monitoring
Audience Engagement & Acquisition
Campaign Analysis & Optimization
Digital Marketing Coordination
Marketing Activities Across Digital Channels
Platforms & Tools: Digital marketing tools and platforms relevant to the company's marketing operations.
Education
Bachelor's Degree in Business Administration
2016-2020Certifications
Meta Certified Digital Marketing
July 2022 - PRESENTSkills
Core
Marketing Strategy, Meta Ads Strategy, Campaign Planning, Audience Research & Targeting, Performance Marketing, Conversion Tracking, Pixel & CAPI, Event Management, Data & Attribution Strategy, Campaign Optimization
Platforms & Tools
Meta Ads Manager, Meta Events Manager, Meta Pixel, Meta Conversions API (CAPI), Meta Data Set, Chatgpt Premium, Grok Premium, Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads, Google Business Manager / Business Portfolio, Facebook Page & Business Suite
