Md Ashik
Google Ads Expert | Amazon Ads Expert | Head of Marketing
For more than 15 years, Md Ashik has worked across digital advertising with deep expertise in Google and Amazon advertising ecosystems. As the Head of the Marketing Department at ABC Ads Agency, he brings extensive experience in campaign architecture, paid search strategy, lead generation, e-commerce advertising, and performance optimization.
His expertise covers the broader Google Ads environment, from campaign structuring and keyword strategy to audience targeting, conversion-focused optimization, and performance analysis. On Amazon, he works across advertising strategies designed to increase product visibility, capture high-intent shoppers, and improve advertising efficiency.
Core Expertise
- Google Ads strategy and campaign management
- Search, Display, YouTube, Shopping, and other Google Ads solutions
- Strategic campaign structuring and account architecture
- Keyword research, targeting, and optimization
- Audience and remarketing strategies
- Conversion-focused Google advertising
- Google Ads performance analysis and optimization
- Amazon Ads strategy and campaign management
- Sponsored Products, Sponsored Brands, and Sponsored Display
- Amazon keyword and product targeting
- Amazon campaign optimization and performance analysis
- E-commerce advertising strategy
- Landing page strategy and conversion optimization
- Lead generation and lead management systems
- Marketing strategy and campaign planning
With a career spanning over 15 years, Ashik brings a broad understanding of paid advertising—from campaign structure and acquisition to landing pages, leads, sales, and long-term performance.
Head of Advertising
Nistha
Amazon Ads Specialist
Fleet Bangladesh
Google Analytics Certification
Meta Certified Media Buying Professional
Meta
Work Experience
Head of Advertising
2012–2019Led advertising operations at Nistha, overseeing Meta and Google advertising activities from strategy development to campaign performance analysis. Managed campaign planning, advertising budgets, audience targeting, and performance reporting to support the company's marketing objectives. Focused on developing structured advertising strategies, monitoring campaign effectiveness, and optimizing ad performance to achieve stronger results. Oversaw advertising activities across both platforms, aligning campaign execution with business goals and maintaining a performance-focused approach to digital marketing.
Key Responsibilities & Expertise:
Meta & Google Ads Strategy
Advertising Campaign Planning & Management
Budget Planning & Allocation
Audience Research & Ad Targeting
Campaign Performance Monitoring
Advertising Analytics & Reporting
Cross-Platform Campaign Optimization
Performance-Focused Advertising Management
Amazon Ads Specialist
2019–2025Managed Amazon advertising activities, overseeing campaign operations and ongoing optimization to support advertising performance and business objectives. Worked across Amazon advertising workflows, including campaign management, performance monitoring, budget oversight, and data-driven optimization. Focused on maintaining effective advertising campaigns, analyzing performance insights, and refining campaign strategies to improve advertising efficiency and support product visibility and sales objectives.
Key Responsibilities & Expertise:
Amazon Advertising Strategy & Campaign Management
Sponsored Ads Campaign Optimization
Advertising Budget Management
Keyword & Product Targeting
Campaign Performance Analysis
Advertising Reporting & Data Interpretation
Product Visibility & Sales-Focused Advertising
Amazon Advertising Account Management
Platforms & Tools: Amazon Ads Console, Bulk Operations, Amazon Brand Analytics, Amazon Marketing Cloud (AMC), Helium 10, Jungle Scout, Perpetua, Teikametrics, Pacvue, Quartile.
Education
Bachelor of Science (B.Sc.) in Textile Engineering
2014-2018Certifications
Google Analytics Certification
SEPTEMBER 2021 - PRESENTMeta Certified Media Buying Professional
July 2023 - PresentSkills
Core
Google Ads Strategy, Amazon Advertising, Search Engine Marketing, Campaign Architecture, E-commerce Advertising, Lead Generation Strategy, Keyword Strategy, Conversion Strategy, Account Structure & Management, Paid Search Optimization
Platforms & Tools
Google Ads, Google Merchant Center, Google Search, Google Display Network, YouTube Ads, Google Shopping, Amazon Ads, Amazon Seller Central, Amazon Sponsored Products, Amazon Sponsored Brands, Amazon Sponsored Display
