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Danielle

Verified Expert in Marketing Expert
Marketing Expert
St. Louis, MO, United States
Toptal member since Toptal member since April 3, 2024
EXPERTISE
Social Media ManagementCopywriting Social Media MarketingPR Email MarketingPerformance MarketingBrand MarketingGTM Marketing ContentStrategy Content MarketingCampaign ManagementSEO MarketingAutomation MarketingStrategy SalesFunnel StrategyDigital Strategy
BIO

Andre is a digital performance marketer and project manager with eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestle Purina, HubSpot, and Acorns, where he has managed full-project lifecycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.

Project Highlights

Web Design and Development

Designed, refined, and migrated over 100 WordPress website pages to the Sanity platform, enhancing the site's functionality and user experience.

Project Management | Automation

Streamlined the team's creative and development process, giving the team a 98% completion rate on high-priority projects while automating tasks, saving 30+ team hours each week.

Email Marketing Campaign

One of my key strategies involved revamping the email graphics to create more visually appealing and engaging content. This change led to a 35% increase in engagement rates.

Expertise
AsanaEmail ManagementEmail MarketingGrowth MarketingHubSpot MarketingHub MarketingAutomation PerformanceMarketing Project Management
Work Experience

Digital Marketing Project Manager

2023 - 2024
Acorns

Grew engagement by 17% on the Acorns Instagram page while directing and overseeing the Acorns influencer team, strategy team, legal process, sales management, and creative team to ensure synergy and alignment in project execution.
Leveraged cross-functional collaboration to save 20-25 team hours weekly while driving home company innovative best practices and delivering on strategic objectives, contributing to the company's market positioning.
Increased team productivity and completion rate by 29%, taking over development, implementation, and automation solutions within project management tools like Asana and Slack. Streamlined workflows, enhancing efficiency and reducing manual overhead.
Led the team to a 15% increase in user retention and a 25% boost in campaign conversion rates by leading the integration of advanced data analytics and machine learning algorithms into Acorns' marketing and customer engagement platforms.

Digital Marketing Project Manager

2023 - 2024
Uber

Generated a 50% increase in digital engagement and a 35% growth in online customer acquisition by orchestrating a comprehensive digital marketing overhaul, leveraging targeted social media campaigns, and data-driven content strategies.
Delivered a 30% improvement in cross-functional team synergy and project alignment by directing Acorns' influencer, strategy, legal, and creative teams, significantly enhancing the company's market positioning and innovation capabilities.
Spearheaded cross-functional collaboration with key stakeholders, including product managers, engineers, designers, and data analysts, to achieve synergy and optimize project outcomes. This advanced Uber's digital presence and competitive edge.
Maintained a 95% adherence to project timelines and deliverables, bolstering Uber's digital footprint and operational efficiency through rigorous project management and oversight.

Project History

Web Design and Development

https://amplitude.com/
Designed, refined, and migrated over 100 WordPress website pages to the Sanity platform, enhancing the site's functionality and user experience.

On-site Engagement Enhancement at Amplitude

CHALLENGE
Amplitude faced challenges with its website’s user engagement and search engine visibility. The site was not user-friendly and lacked effective SEO, impacting the company’s ability to attract and retain visitors.

SOLUTION
I led a project to optimize over 100 web pages, focusing on SEO enhancement and user interface improvements. The initiative involved advanced SEO tactics and coding to meet client specifications, facilitating a brand refresh and enabling easy post-project edits by the internal team.

IMPACT
The optimization efforts resulted in a 27% increase in on-site engagement, significantly improving user interaction and satisfaction. This improvement supported Amplitude’s brand image and conversion rates.

TECHNOLOGIES AND TOOLS
The project utilized SEO tools, web development frameworks, and content management systems, which were essential for its success and my professional skill set.

Managing Digital Marketing Assets

https://www.allegion.com/
Streamlined content management processes by organizing and maintaining a centralized content hub, improving accessibility and efficiency for the marketing team.

I implemented new web designs and functionality improvements to optimize the user experience and increase engagement. These strategically crafted, visually compelling, and impactful designs effectively communicated brand messages and drove audience and employee engagement.

Education

Bachelor's Degree in Business Administration

2012 - 2016
Arkansas State University - Jonesboro, Arkansas, United States
Certifications

Google Analytics Certification

SEPTEMBER 2021 - PRESENT
Google

Project Management

AUGUST 2019 - PRESENT
Udemy
Skills

Core

Brand Strategy, Sales, Campaign Strategy, Email Marketing, Campaign Management, Branding, Search Engine Optimization (SEO), Performance Marketing, Agile, Marketing Automation, Digital Marketing Strategy, Channel Strategy, Marketing, Marketing Technology (MarTech), SMS Marketing, Social Media Management, Marketing Operations, Brand Marketing, Go-to-market (GTM) Strategy, Market Research & Analysis, Copywriting, Social Media Analytics, Social Media Strategy, Social Media Marketing (SMM), Digital Marketing, Lead Generation, Paid Advertising, Content Strategy, Content Creation, Audience Engagement, Marketing Strategy, LinkedIn Marketing, Content Marketing, Public Relations (PR), Content Marketing Strategy, Marketing Campaigns, Product Positioning, Landing Pages, Social Media Content, Content, Agile Marketing, Marketing Analytics, Brand Consulting, Social Media, Ads

Platforms & Tools

Asana, CRM Systems, Iterable, Braze, Salesforce Marketing Cloud, Adobe Experience Manager (AEM), Google Workspace, HubSpot Marketing Hub, Amplitude, Mixpanel, Linkedln

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